Make it stand out.

Meaning: At a young age, Melanie and Alexis started to find a new hobby, playing tennis. They continued till Junior year of high school. They grew up petite, and finding athletic clothes or tennis outfits is difficult. In high school, the tennis team never had their size available. These clothes would look oversized and uncomfortable. One of the main things you need to have in tennis clothes is how slim it fits the player. The ball would just fall once they would hide it in clothes. This has inspired them to create this brand for many petite women.